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Homegrown – from the roots up

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Inspired by the people we move with and the places we go, Homegrown is a label that keeps community at its roots and grows wild with its design. Seeding in components from luxury to the thrift store, Homegrown is all about statements, creativity and storytelling.

Moving through the seasons, Homegrown will act as a creative platform for people to share both their stories and styles. Whether it be aesthetic, innovation or purpose, this label is all about providing a fun and friendly platform for those who want to find a voice of their own within streetwear.

The first drop is inspired by psychedelic nature and the outdoors, sprawled across staple streetwear fits that are created and cut with premium materials. All adorned with Homegrown’s wholesome mushroom logo, this first capsule is packed with summer vibes and head-turning colourways to help your seasonal fits blossom.

The first Homegrown capsule drops on Wednesday 11th May - put the date in your diary!

Shop the collection here.

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