The cult classic Nike Air Max BW OG returns once again

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While Nike is renowned for its ground-breaking sportswear, the brand is also pivotal for streetwear styles throughout the world. Whether it’s niche subcultures or global trends, Nike’s standalone styles often possess a simply timeless nature. Now, we see the return of one of its streetwear grails – the Nike Air Max BW.

Returning in its OG colourway of blue, black and white – and celebrating its 30th anniversary – the Nike Air Max BW is three decades strong for a reason. From the Rotterdam dance scene to London’s grime phenomenon and a set of other European subcultures, the Nike Air Max BW OG is a grail for many. It will also be the 7th time that the BW lands in its OG colourway – there is no need to change a winning formula.

Still heavily in-demand – and supremely stylish – this silhouette boasts a standalone look while offering a quintessential Air Max setup. Leather, mesh and suede form the upper, opting for a bold black primary colour with blue and white accents to back it up. Classic Swooshes adorn the sidewalls, while Nike Air branding signals its cushioning technology.

The title BW – AKA ‘BIG WINDOW’ – nods to the enlarged visible Air window in the sole unit. This feature certifies supreme cushioning, along with classic Air Max style. A grippy rubber tread on the outsole also features, offering stability with every stride. Classic and timeless.

The Nike Air Max BW will be available on our launches app soon. It arrives in men’s sizes and is priced at £125. Want more chances of winning the raffle? Join size?access below via the links, Terms and Conditions are here.

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