The North Face continues its sustainable ventures
The North Face is a brand that is renowned for its high-performance climbing apparel and gear. As well as this, it is just as iconic for its ground-breaking influence on streetwear around the globe, making products just as suited to cold city confines and urban exploring. For example, the recent Steep Tech revival was a homage to the ‘90s collection that saw its high-tech skiwear become a staple item for New York youth and the illustrious hip hop scene.
Today, The North Face doesn’t need too much of an introduction. Its highly functional, outdoor-inspired technical gear is lauded around the globe; both on the trails and the streets. TNF is intensifying its sustainable goals too; as the collective efforts of becoming more eco-friendly increase, The North Face is offering some really creative ways of making their products greener. Before we get into that though, here is a little background to the brand's outdoor origins.
While the label is known for its mountainous suitability, it was actually founded on a beach in the sunny northern neighbourhood of San Francisco. In 1966, two hiking enthusiasts put all their passion and knowledge into a small mountaineering store in the city, offering techy apparel and equipment inspired by their outdoor adventures.
This fervent knowledge of hiking – and the challenging elements that come with the activity – meant that The North Face was highly popular throughout the 1960s with athletes. What’s more, this solid reputation gained them sponsorship at numerous expeditions.
While The North Face expanded its outerwear to skiers in the ‘80s, it was the ‘90s where the brand started to make a name for itself in streetwear. As well as this, the launch of Tekware appealed to a much wider market of outdoor adventures, including trail runners, rock climbers, and backpackers, offering functional and versatile products suited to outdoor ventures.
As the outdoors are fundamental to TNF's origins, it is with no surprise that it has sustainable plans to help protect the environment. The latest Himalayan Bottle Source capsule is not the first of its eco-friendly ventures either.
Last year, the ‘Seven Summits’ collection was released; this was a range of outdoor-ready gear made in synergy with the colossal Mount Everest. In line with their outdoor origins, The North Face decided to make a range of products using discarded plastic bottles from the Himalayas. A range of outerwear was included in this collection, offering retro-looking, technical mountain gear with an eco-friendly background.
Now – after the success of this drop – the brand has released an all-new Himalayan-inspired set of apparel. The Himalayan Bottle Source collection is another step to becoming a more sustainable brand. Once again, the products are made using plastic bottles found in the Himalayas. These are then turned into polyester and combined with recycled cotton to be used throughout this stylish range of apparel. The limited-edition range also features bold colourways, unique-looking graphics, plus authentic TNF branding throughout.