Continuing the Boston-based narrative that started off at the beginning of the year with our Comp 100 collaboration – we’ve turned our attention to the Massachusettsan city once more and joined forces with New Balance for a fantastic 827 ‘Aster Florists’ collection.
When we paid a visit to the brand’s Boston HQ, one thing that stood out to us on our trip was the city’s florists and in particular the abundance of aster flowers within them. Coincidentally, asters are traditionally given to celebrate 20th anniversaries – very fitting of our own significant celebration this year.
The vibrant-yet-classic feel of the florists is something that has stayed with us since our trip and is something we wanted to replicate throughout the silhouettes. For our duo, we’ve headed away from the traditional sporting materials you’d usually find on the 827; this time, we’ve travelled down the premium route. Each colourway in the ‘Aster Florists’ pack comes wrapped in a combination of suede and heavy mesh across the top and complementary gum outsoles below.
There are touches of 3M throughout for a reflective finish, and on the underside, the models boast New Balance’s revered ABZORB cushioning for high-quality support wherever you step out. That’s not all though; sitting alongside the silhouettes and painted in a duo of ‘Navy’ and ‘Incense’ tones, we’ve put together an accompanying t-shirt capsule that coincides with the release of 827 ‘Aster Florists’ collaboration.
Our exclusive New Balance 827 ‘Aster Florists’ pack will be available via the size? launches app soon. They will also be available in size? stores from Friday 30th October. The trainer is available in both men’s and women’s sizes and priced at £100. Good Luck!