As the Air Max 90 nears its 30th anniversary, we’ve collaborated with Nike to curate an immersive exhibition down at our size? Carnaby Street store.
Coined ‘AM90 Rewind’, the 360-degree takeover provides a retrospective look at the silhouette’s storied impact on contemporary music culture over the last 30 years. Once inside, expect to find an immersive timeline which takes you through the shoe’s seminal journey into different genres.
The store has also been reimagined with equipment and ephemera from the last decades – including rewind buttons, stereos, soundbars and a product display converted from an old mixing desk, while digital screens showcase the sneaker’s footprint in music culture.
Our AM90 Rewind exhibition is now open at the size? Carnarby store in London.