There’s been a lot of buzz around Nike’s coveted ‘Viotech’ colourway of late, and now the famed shade is making its way onto one of the brand’s most celebrated silhouettes, the Air Max 90.
The scarcely seen shade has a long-running history with Nike, cropping up across some of the brand’s most iconic models and coveted collaborations. It’s not often that one colour can attract such status, but for some reason, the deep purple hue has struck a chord with Nike fans ever since its inception.
Making its way onto Nike’s classic 1990 runner, the Air Max 90 is the latest model to receive the ‘Viotech’ treatment, and it’s sure to turn a few heads. The model boasts a rainbow-influenced palette across its suede, mesh and ribbed rubber uppers, reminiscent of that found on the original Nike Dunk Low Pro B from 2001.
There’s peach at the ankle, green for the toe bumper and sidewall, bright blue for the mudguard and white for the Swooshes. Hits of yellow feature throughout on the branding, midsole and rubber eyelets, while touches of black sit throughout; the ‘Viotech’ purple finally makes its appearance on the toebox. Like every other Air Max release, Air bubble technology in the midsole provides you with supportive cushioning, with a multi-coloured rubber outsole stopping you from slipping on troubling surfaces.
In case you missed it, we recently painted Nike’s Shox TL silhouette with the same illusive ‘Viotech’ hue, you can read all about it here and shop the size? exclusive runner online in men’s and women’s sizes too.