adidas Originals EQT Cushion ADV ‘Blue’ Pack

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Continuing to add strength to the ever-evolving EQT range, adidas Originals have produced a three shoe pack based around the original Blue colourway found on the very first Cushion release in 1991.

After introducing the latest updates to their seminal Equipment Collection at the beginning of the year, we’ve seen the range evolve to suit the modern day wearer whilst still maintaining the core ethics of EQT. The latest shape to see an overhaul is the EQT Cushion, with the new version debuting in a core two-tone colourway to set a foundation for future releases to build from.

In 1991 a new sub-label of adidas was born, designed to cater specifically to the athlete, and ensure their needs were met with the correct apparatus. Enter, the birth of the adidas Equipment line. Designer Peter Moore’s aim with the range was not to merely create the most expensive or most technical, but purely the best performing to serve the users requirements. ‘Equipment’ was a word that sounded like it meant business, you didn’t just ‘play’ with Equipment, you used it. These were tools of sorts so this needed to be represented through its brand identity.

In this latest collection, the EQT Cushion ADV nods back to it’s roots. The original colours found on the first round of Equipment releases were green, red, and this featured blue. The combination of blue, black and white has been flipped in three different interpretations across the same silhouette, showcasing just how flexible colour applications can be.

All three colourways of the adidas Originals EQT Cushion ADV will be available through the size?previews App and in selected size? stores, priced at £110, you can keep up to date with which store via their Instagram accounts here.


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