After introducing the latest updates to their seminal Equipment Collection at the beginning of the year, we’ve seen the range evolve to suit the modern day wearer whilst still maintaining the core ethics of EQT. The latest shape to see an overhaul is the EQT Cushion, and shortly after the recent release of the first monochrome colourway, we're pleased to present our first exclusive colourway on the new shape, only available at size?.
In 1991 a new sub-label of adidas was born, designed to cater specifically to the athlete, and ensure their needs were met with the correct apparatus. Enter, the birth of the adidas Equipment line. Designer Peter Moore’s aim with the range was not to merely create the most expensive or most technical, but purely the best performing to serve the users requirements. ‘Equipment’ was a word that sounded like it meant business, you didn’t just ‘play’ with Equipment, you ‘used’ it. These were tools of sorts so this needed to be represented through its brand identity.
The EQT Cushion ADV sits alongside other new incarnations of classic silhouettes from the line. We saw the EQT Running ADV make an appearance towards the start of this year, and I’m sure we can expect to see new variations of classic shapes further down the timeline. Presented in a full Primeknit upper, the sleek profile of the Cushion ADV is reminiscent of some of the greatest technical runners to come out of the brand throughout the 90’s, albeit with a modern twist.
Our first exclusive colourway on the shoe is a simple, seasonal update on the first black & white version that released this month. Each black element of the upper has been replaced with an earthy brown tone, with the odd gold-tinted element present on the ribboned side stripes that nod back to the archival nature of this new rendition.
The size? Exclusive adidas Originals EQT Cushion ADV is available to purchase online here and in all size? stores now.