Returning in it's unmistakable, full Silver hue, the hotly anticipated Air Max 97 is steadily making a comeback just ahead of it's 20th anniversary. Affectionately known as "La Silver' in Italy, the shoe's original design inspirations come from further east. It's streamlined aesthetic draws inspiration from Japan's 200mph travelling transport system, the Bullet Train. Christian Tresser's design incorporated many firsts for Nike, including the use of a full length air bag, full wraparound reflective 3M strips, and the introduction of a hidden lace design to mask the fastening system.
Such a bold, daring design caught the eye of many a daring fashionista, and where better for a shoe to find it's spiritual home than one of the most fashion conscious cities in the world. Adopted by an infinite number of Italian subcultures, the flamboyant design wasn't designated to just one style. Taking influence from it's predecessors the Air Max 95 & 96, the primary appeal of the shoe is based upon the entirety of the considered form over large, in your face branding. An embroidered 'mini swoosh' sits on the side in traffic red, surrounded by waves of leather and 3M that appear to pay tribute to Sergio Lozano's masterpiece from 1995.
To kick off activity around the return of the Air Max 97 here at size?, we'll only initially be releasing the OG rendition of 'La Silver' in our Milan store on Friday 2nd December. Available in extremely limited numbers, the Air Max 97 will be priced at €
180 and available in sizes 6-12 with selected half sizes.