RECAP: adidas Originals ‘Supercolor Live’ Event.

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Following on from the launch of the adidas Originals x Pharrell Williams ‘Supercolor’ Collection last week, we headed to London for the Supercolor Live event.

Situated at the Hackney West Reservoir, the expansive venue had been stripped back to its exposed structural beams, providing the perfect canvas for the Supercolor’s to make their mark.

Combining both indoor and outdoor spaces, a floating stage sat on top of the reservoir which ran parallel to the venue, illuminated by several thin beams of light. Layers of smoke sank and sat softly on top of the water, adding additional ambience and atmosphere.

Upon arrival, the whole spectrum of colours met us, showcasing the choices and vastly contrasting shades on offer in this collection of Superstars, track tops and t-shirts. On one side of the room was Complex UK’s video wall, which throughout the night showcased graphic work by Daniel Swan and even footage from Pharrell himself, who addressed the crowd at several intervals and at the back of the venue sat a bare skeleton of a tree, its branches completely populated by Supercolor.

Koreless provided the music for the evening, DJ’ing from the stage on the reservoir whilst even more lights emerged, creating a visual spectacle across the water.

At the end of the evening, a box of permanent markers were presented next to the colour wheel, prompting attendants to sign it. Of course, we couldn’t go without leaving our mark too.

As you might have seen, we were broadcasting live from the event on our Snapchat account ‘sizeofficial’, you can check some of the footage below. Be sure to follow us for behind the scenes footage at all future events too.

You can take closer look at the event and show below. The Supercolor collection is still available online and in selected size? stores too.




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