RECAP: adidas Originals Superstar Event.

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Thursday night saw the adidas Originals store in London host an evening showing us how the locals style and wear their Superstars whilst celebrating the story of this iconic silhouette.


Located on Fouberts Place, the crowds congregated early doors, showcasing a vast array of Superstar’s from over the years. To some, it was a chance to share their very own Superstar stories, to others, they were introduced to its long legacy. We also had a taste of what is to come in 2015; expect new colours, materials and collections – it really is the year of the Superstar.


Throughout the venue, local adopters, including MC Stormzy who provided the entertainment for the night, had their say on what Superstar was to them.


Superstar is not what you think it is. It’s not a trend. It’s not about whose feet are wearing them or following in someone else’s footsteps; it’s whatever you want them to be.


You can read more about the Superstar here and find our latest selection here.



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