“Oh, I do like to be beside the seaside…”
The British seaside was at its peak during the Victorian era as for the first time a holiday was allowed for working class people. A previously elite pastime of going to the seaside was now being encouraged by doctors as a way to live healthier. Today remnants of the Victorian era still exist with piers, brightly coloured candy striped helter-skelters and carousels can be seen across various seaside resorts around the coasts of Britain. On a bright sunny day you can still find people on deck chairs, eating a stick of rock or having ice cream whilst building sandcastles or paddling.
In homage of such traditions New Balance have presented us with the 577 ‘Seaside Pack’, whilst also celebrating the work of three British seaside craftsmen who keep Britain’s unique traditions alive - Figgi : Artisan Ice Cream Producer, Steve : Beach Hut Manufacturer, and Mark : Sand Sculptor.
Both the M577GBL (Yellow / Blue) and M577NBS (Orange / Green) feature a unique helter-skelter adorned tongue label showcasing the quintessentially modern view of the seaside, while each of the foot beds mimic the distinctive striped deck chairs. As well as including a mix of soft suede and honeycomb mesh panelling, each pair of shoes includes two coinciding postcards – one for you to keep, and one to send back to Flimby telling us where your 577s ended up on their holiday.
The New Balance 577 ‘Seaside Pack’ will be available from selected size? stores later this week and online from Friday 18th
April at 8:00am BST via direct links on our Facebook and Twitter pages, priced at £125 in UK sizes 7 – 12 (including half sizes).