Sneaker Freaker goes behind the scenes of the Reebok OG Pump Fury

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As Reebok gear up to celebrate the 20th anniversary of the Instapump Fury, Sneaker Freaker was recently invited behind the bamboo curtain to document production of the classic OG Fury colourway.

Heading out to one of the largest cities in China’s Fujian Province, Sneaker Freaker got the rare chance to witness the beloved Reebok Instapump being made right in front of their own eyes. A rare experience that only a handful of outsiders have ever been invited to watch, it was organised as Reebok gear up for the 20th anniversary of the model.

The shoe itself was a ground-breaking foundation in footwear design, thanks to its innovative technology and aesthetics. Check out a couple of our favourite behind the scenes photos and the full article HERE.

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