RECAP: adidas Stan Smith pop-up event – London

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To celebrate the welcome return of one of their most iconic footwear silhouettes, adidas invited us down to check out the Stan Smith pop-up store at Old Truman Brewery in East London.

The event took place inside an oversized white shoe box where guests were treated to the full Stan Smith experience. Upon entering, they were greeted by a feature wall covered top-to-bottom in his signature shoe which wrapped around the whole space.

While inside attendees were given the chance to use the ‘Stan Yourself’ feature installation, imitating the classic tongue logo to create a personalised sticker memento to take away from the night. As well as this a number of state-of-the-art 3D printers were also producing adidas trefoil lace locks ready to fix into everyone’s favourite adidas shoes.

See below for a photo roundup of the night…

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