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Nike Air Max 2014

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Ever since 1987, the Air Max family has been constantly been pushed to the next level, evolving itself to accommodate new technologies along with an entire range of innovative and eccentric styles. Warmly greeting the new year with open arms, the latest in the 26 year long collection offers a lighter, more flexible and ultra-cushioned feel that is perfectly high-lighted by a two-colour faded airbag. The famed Nike designers gathered numerous amounts of runner’s insights, which was then combined with data from the Nike Sports Research Lab, to increase flexibility and decrease weight in the outsole. If this wasn’t enough for you, the team has incorporated unique flex grooves across the fore-foot that encourages a smoother transition and a lightweight engineered mesh upper, both accommodating for the more traditional runners. The designers even shaved unnecessary weight by taking a cue from Nike’s heritage by using a redesigned Waffle outsole, for better traction. The Nike Air Max 2014 will be available online and in selected size? stores in the very near future, priced at £130 in UK sizes 6 – 13.

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