Our recent looks into the past have created quite a stir in the office prompting the question of which releases and stories to highlight, ranging from the first ever size? stores in Manchester and London to our ever-popular releases.
This week, we venture back to 2011 and the colourful collection from German sportswear brand PUMA, including one of the most iconic trainers in footwear history, the Suede. The Eco Pack utilised eco-friendly materials in five monochromatic colours with a range of recycled components such as the Orhtolite sockliner, and even premiered PUMAs new packaging system aptly named the ‘Clever Little Bag’.
Not only did they showcase how major footwear companies can cut down the use of raw materials across their footwear lines, this collection also featured the highest quality suede that has been included on every release since the 1980s.