Nike Redefines “Just Do It” With New Campaign

Share This: Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars. As well as this short videos, digital and social media activations help viewers to '#justdoit' themselves through a series of Nike+ challenges, available through their mobile phone app. The video begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star”, and continues through various different challenges and scenarios, each challenging characters in the film — and the audience — to push themselves to new limits. As part of the 25th anniversary of ‘Just Do It," Nike have created this short video to show how their latest involvement of Challenges into their Nike+ app can change the way you think about movement and exercise. The film features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film, which was directed by the acclaimed Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

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