adidas Originals presents “Unite All Orignals” with Run DMC & A-Trak

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Ever since Hip-Hop legends Run DMC rapped about their favourite pair of adidas footwear, creating widespread fame for one famous silhouette, the connection between the two has always allowed new talent to showcase their love for the 3-Stripes.

To celebrate the launch of the adidas Originals “Unite All Originals” campaign, the rap pioneers are at it again in a new-skool tussle with mixmaster, DJ A-Trak. Right from the start, Run DMC have constantly collided with various cultures, inspiring thousands at every turn, and in the biggest collision so far, they’re giving you the chance to unite with an interactive film that brings the Queens natives to life.

Set in New York, the interactive video allows viewers to customise everything from the colour of DMCs hat to a splash landing in Times Square, all with the use of voice commands and visual effects. Check out the full feature HERE, along with the bonus behind-the-scenes footage below.

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