New Era – 93 years young

Share This: For 93 years, New Era have helped millions of people around the globe express each and every unique passion, pride and style imaginable. Presented in more colour combinations than you could ever think were possible, the famous Fitted cap, or 59FIFTY as it’s better known as, that the brand has been built upon has been a classic staple since 1920 and has pushed the American headwear name to the forefront of its category. Showcased in this short video, we get an insight into how the processes for creating each cap hasn’t changed much since the early 1900s, with each panel, peak and seam getting measured, tailored and matched by hand. The extremely high quality, handcrafted aesthetic of New Era has always been the main focus and we’re glad to see that it won’t be altered at any time in the near future.

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