Rediscover New Balance’s 740

Let us introduce, or reintroduce, you to a piece of 2000s running heritage – the once cult favourite has been prepped for rediscovery and rejoins us from the New Balance archives. That’s right, it’s the 740.

Poised to inspire a new generation of fans, the 740 is designed to bring energy into the every day, from 7:40am to 7:40pm, bringing with it the sense of visible futurism that it held the first time around. White open knit mesh wraps the streamlined silhouette right down to the toes, while angular metallic and ‘Marsh Green’ overlays conjure up that signature NB ‘00s aesthetic.

A segmented midsole is packed with all the good stuff synonymous with New Balance, like ABZORB cushioning that delivers compression resistance and a comfy ride wherever the day takes you. Speed lacing and reflective accents offer up that sporty retro charm, while moulded TPU ‘N’ branding on the sidewalls cement heritage.

The New Balance 740 launches at size? on 16.10.2024