We’re catching up with a few real-life Air Max fans in the lead up to Air Max Day 2021
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When you think of a typical footwear collector, we’re sure you all have your own idea of what a typical ‘sneakerhead’ looks like. But stereotypes can often lead to a misconception of demographic groups. Through our latest series, we’re giving greater exposure to those everyday footwear addicts you probably won’t have heard of to help tackle those common stereotypes.
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So, our latest aim is to make the invisible, visible by highlighting a new generation of Nike protagonists from all walks of life and not just your typical creative or influencer. Championing inclusivity, we’re shining a light on those everyday Swoosh addicts you’ve probably never heard of, irrespective of culture, age, gender, social demographic, race and profession.
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In the lead up to Air Max Day 2021 and beyond, we’ll be telling the stories of those everyday Nike lovers and taking a look at sneaker culture through a unique lens.
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We’ll be sharing our first story tomorrow so make sure you head back over to the size? blog to check it out, it’s a gooden.
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