Re-entering the spotlight for its first retro release since ’99, the summer has seen Nike release the Deluxe in a host of colourful iterations. Just in time for the change in weather, the Air Max Deluxe returns in a head-turning colourway.
Following the suit of icons like the 97 and 98 is no mean feat, you’ve truly got some hefty shoes to fill. Within Europe especially, these models found spiritual homes within the club scene; Italy, in particular, took an affinity to the Air Max 97 via different urban subcultures that tiered off through music, graffiti, and high fashion.
The Deluxe’s predecessors featured radical panelled uppers that drew inspiration from global sources, and this update was no different. After the successful adoption by the music crowd the first time around, club culture was cited as a further influence in the approach to the Deluxe’s graphic upper, nodding to the reflective clothing and mental prints worn by clubbers across Europe. In addition, the sweeping lines that run along the upper are almost ‘Gigeresque’ in appearance, twisting around the heel and toe box.
The same full-length toolings were applied to the Deluxe, with the maximum amount of pressurised Air being contained within a sole unit at that time. Wavey 3M hits ran down the lateral side of each foot, embedded into the graphic-printed upper.
Following on from the return of the OG is a brand-new colour scheme. Hues of white, ‘Sequoia’ and ‘Habanero Red’ paint the silhouette’s neoprene uppers, with a striking ‘Volt’ Air midsole keeping you lit when the light is switched.
The Nike Air Max Deluxe will be available via size? Previews App and in size? stores on Wednesday 7th November, priced at £110.