Originating from San Francisco, The North Face was founded and created by hiking enthusiasts Douglas and Susie Tompkins in the 1960’s. The couple first opened a small outdoors and mountaineering store, which would later evolve into what we now know as one of the most important adventure brands in the world. Through the decades, The North face has led the way in outerwear construction and influenced how we look at technical clothing overall.
As with many brands which start off with functionality at their heart, The North Face is a brand that has slowly transcended culture over the past 60 years. From its early years as a specialist in outdoor and climbing wear, we’ve seen it make an organic transition from the mountain top to the inner-city. The technical considerations behind each garment were also visually appealing, and style became a defining, attractive factor for those who sought out some of the most coveted jackets. Re-appropriated by various sub-cultures (most notably Hip Hop during the golden age of East-Coast) The North Face found a new spiritual home amid a crowd it was never initially targeted towards. With a new generation at the helm who are constantly collaborating with new-age innovators to help maintain energy around the products, as well as embracing their rich heritage, The North Face continues to influence the world of modern streetwear.
As you’d expect from The North Face, their latest Autumn/Winter range consists of a strong collection of technical outerwear and accessories, with the brand referencing some of their key heritage pieces in a fresh, vibrant colour palette. Utilising purples, greens and oranges this season, the collection features a host of essential TNF pieces including joggers, sweatshirts, hoodies and t-shirts. The pinnacle products of any of their collections are obviously the outerwear and jackets, this season featuring colour updates to the iconic Nuptse jacket, the 1990 Mountain Gore-Tex jacket and the Denali fleece.
The first part of The North Face A/W Collection has started dropping online and instore now, keep checking back for more products to arrive in the coming weeks.