With most of the output from the performance division of adidas concentrated on improving athletes performance in the field of play, it's refreshing to see the brand come at things from a different angle and explore a different side to the world of sport.
The new adidas Athletics ZNE collection has been designed using insight from professional athletes, exploring their preparation rituals before an event and looking at how they focus their mind to avoid distraction.
Specific considered elements within the design of each piece include an oversized hood to allow for overhead headphones to be worn when you need to listen to music to get you into the right frame of mind before competing. Premium fabrics reduce discomfort and a breathable aspect keeps you cool under the pressure.
The adidas Athletics Z.N.E. Collection is available online and in selected size? stores now.