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What makes a great logo?

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https://www.youtube.com/watch?v=RBTiTcHm_ac What does actually make a great logo? The team over at Vox recently went and spoke to Michael Bierut, the man behind Pentagram. Bierut takes us through the three key types of logo: the pictorial, the wordmark and the abstract iconography. [Source: Vox]

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