When greatness is measured in fractions of seconds, everything an athlete does has to maximize his or her performance and speed. This obsession has driven Nike for years, causing them to relentlessly push the envelope of sports innovation forward.
But as Zoom Air proves, innovation doesn’t always have to be in the form of new.
THE BIRTH OF NIKE ZOOM AIR
After more than a decade of research and development, Nike Zoom Air debuted 20 years ago and continues to provide responsive low-profile cushioning that athletes can feel. Athletes of every caliber want to feel responsiveness under their feet – which Zoom Air technology delivers.
Zoom Air made its original performance debut in three styles: the Nike Air Marauder football cleat, the Nike Air Go LWP basketball shoe, and soon after, the Nike Air Zoom LWP running shoe. Ever since, athletes have trained, competed and won in shoes featuring its responsive cushioning.
A LOOK UNDER THE HOOD
Each time an athlete’s foot touches down, tensile fibers compress to cushion the impact before quickly springing back to their original state, generating an explosive, powerful response off the ground.
Tightly stretched tensile fibers are knit inside a pressurized Nike Air unit, giving the Zoom Air cushioning its snappy responsiveness. Each time an athlete’s foot touches down, the fibers compress to cushion the impact before quickly springing back to their original state, generating an explosive, powerful response off the ground. Whether elite athletes are racing or training, they look to Zoom Air for a fast, responsive ride and the snappy, quick-off-the ground feel that helps optimize their quest for speed.
“Zoom Air technology gives runners the benefits of a more responsive and energetic run. It helps rebound from the road, getting runner's feet on and off the ground quicker into the next stride,” says Brett Holts, Sr. Footwear Product Director for Nike Running.
When dreams are realised in milliseconds, Zoom Air – the fastest, most responsive Nike Air cushioning – can change how fast an athlete feels in an instant.
SPEED TUNED FOR SPORT
Zoom Air technology is designed for athletes across multiple sports whose performance is based on speed. Whether that means an explosive drive, a powerful cut, or a lightning-quick change of direction, low-profile and hyper-responsive Zoom Air absorbs the forces applied to it by the fastest athletes in the world—and gives a little of it right back.
RUNNING: Nike Air Zoom Elite 8 — The Air Zoom Elite 8 features Zoom Air in the forefoot to provide responsive cushioning at the faster speeds of tempo runs, when runners are more likely to strike with the forefoot - Shop Zoom Elite 8
BASKETBALL: Nike KD8 — Zoom Air provides basketball athletes with dynamic responsiveness in a game that relies on constant impact and bursts of speed - Shop KD 8
NIKE SB: Nike Zoom P-ROD 9 Elite — Zoom Air cushioning delivers maximum impact protection without excess bulk, allowing the rider to stay as close to the board as possible - Shop R-ROD 9