Reebok Classics ‘This Is The Start Of Something’
Reebok continues their series of work with The Rig Out and RSA Films, by taking the Classic story to the land of opportunity, the USA. Their first film ‘Give Me Your Classics…’ championed the innovators; their new film…’This Is The Start Of Something…’ is a celebration of the pioneers. To support the 25th anniversary of the Reebok Classic Ventilator, we took to the streets of New York to tell a story of opportunity and new beginnings. Directed by Antony Crook and filmed on location in New York during January 2015, the story features a young Northern lad leaving the UK, looking for new opportunities.