For Spring/Summer 2014 The Hundreds focused their attention towards the '90s but steering away from the predictable sense that has been featured across various other brands recently. Glancing over the more mediated memories of the era, the brand digs deeper into the true style landscape. This is the '90s of American suburbs and average, 'corner store' youth, and to encompass this as best as possible they looked to the popular Magic Eye™ posters and lenticular art of the time as media to tell the story of American's suburbia at the turn of the millennium.
When explaining the latest collection to The Hundreds family, co-founder Bobby Hundreds said “The ’90s were such a substantial part of my youth, but in reality my memories of that time period keep fading out. We wanted to come up with this photo idea where the models keep fading out, and then I realized that it probably stems from my obsession with the Back to the Future trilogy.”
Check out the behind the scenes video above and our favourite pieces from the collection that is soon to land both online and in selected size? stores.