Created as a response to a difficult period for adidas in the late 1980’s, adidas Equipment was a complete reassessment of the company’s DNA – from looks to logo to colours – yet it still took things back to the essence and stayed true to Adi Dassler’s design principles of purity and sportswear as a tool in empowering the athlete.
Uniting adidas design veterans and some new arrivals who were keen to shake up the status quo, the adidas EQT line is a very important chapter in sports footwear history that helped steer the company’s fortune back on track. The goal of the new collection was simple and constant – to make the best products for sport, each designed to meet the essential needs of athletes: performance, protection, comfort and quality. Utilising these important principles, along with innovative technologies such as its ergonomic, wraparound tongue providing an increased amount of support, the adidas Equipment series presented a range of performance-enhancing shoes never seen before by the brand.
The EQT Running Support was one of the first to hit the shelves in 1993 and when released took the running world by storm with its ground-breaking shock-absorbing impact Cell on the heel and famed Torsion system in the sole unit. Each of these features provided the runner with understandable and very realistic benefits. Along with adidas’ new logo, the EQT range showcased the defiant 3-stripes that strike across from the upper down to the outsole; a timeless and bold statement that still resonates today.
The adidas EQT Running Support OG will launch this coming Saturday 1st
February online at 8:00am GMT via direct links on our Facebook and Twitter pages. They will also be available in selected size? stores on the day (from their respective opening hours), priced at £90 and in UK sizes 6 – 12 (half sizes included).