Inspiration comes from anywhere. Air Max 1 architect Tinker Hatfield was inspired by a building that let you see its guts — the Pompidou Centre in Paris — when he made the monumental decision to pop two windows into the shoe’s midsole. He said he wanted the Air Max to tell its own story. Released as part of Nike’s ‘Air Pack’ in ’87, alongside other soon to become footwear icons; Safari, Air Trainer and Sock Trainer, the Air Max 1 shook things up from the off. Backed by a “revolutionary” TV spot, Hatfield’s latest creation caused a commotion. In this case, the revolution was televised. That gritty slo-motion clip of the Air bag compressing in black and white made a massive impression, illustrating what people were feeling on the road.
Unparalleled cushioning in a package that was so easy on the eyes that it became one of Nike’s most-collectible classics. Evolving with each new addition, the Air Max evolved into Nike’s greatest running shoe series to date.