Milkcrate Athletics

Streetwear brand Milkcrate Athletics was founded in the US city of Baltimore, Maryland, by DJ Aaron LaCrate. Credited for popularising the music and culture from that area of America on a world-wide level, Aaron LaCrate is well-known for his work in music production and paid a big part in the early success of Lily Allen, Spank Rock and more recently, Eliza Doolittle. LaCarte owes a lot of his success to his technical ability and well-balanced style of DJing as well as his fashion designs created for Milkcrate Records and the Milkcrate Athletics clothing brand.

After interning for Def Jam Recordings and Roc-A-Fella Records, as well as helping launch Jay-Z’s classic Reasonable Doubt album, LaCrate went onto sponsor a series of live shows in NYC featuring acts such as A Tribe Called Quest, Eminem, Rakim, Wu-Tang Clan & Outkast. Since, the Milkcrate Athletics label has been worn by numerous artists and has collaborated with some of the Worlds biggest brands, including Coca-Cola, Ferrari, Vans, XLARGE, Jay-Z, Colette Paris and New Balance.

For their latest collection, Milkcrate Athletics present a range of pieces, many of which feature the brand’s famous logo in white and black. Standout pieces include a t-shirt collaboration with Mobb Deep, produced to celebrate the release of a joint venture mixtape which can be download here.

Milkcrate Athletics, a second generation streetwear brand after the likes of Supreme and Stussy, is one of the last original underground Hip-Hop clothing labels obtainable today and is available from our Carnaby Street and online stores now.

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