Benji Blunt x Trojan Records adidas Originals Superstar 80’s
UK-based trainer customiser Benji Blunt has join forces with the guys at eatmoreshoes.com to work on a new project together entitled “Custom Kicks for Charity”. The idea behind the movement is quite simple: eatmoreshoes.com provides blank, leather canvases, a sneaker artisan splashes them with designs inspired by their favorite sponsor, and the finished result is auctioned off with one hundred percent of the proceeds going straight to a charity cause. On Sunday Benji Blunt and eatmoreshoes.com unveiled their first "Custom Kicks for Charity" (CK4C) auction on eBay. Inspired by his love for Reggae music, Benji chose Trojan Records as a starting point for his design, and the record label has gladly agreed to officially sponsor the project. On the receiving end of the project, SOS Children's Village – a charity that was created to help abandoned and orphaned children in Jamaica – has accepted the gift of the final bidders offer on the shoes as a donation to their cause. For more info on the project head over to eatmoreshoes.com and check Benji's interview where he explains his love for Trojan Records and why he chose SOS Children's Village. The auction, which finishes on Sunday, is currently live on eBay.