Reebok ‘Reethym Of Lite’ launch party

Last week Reebok put on a party to launch their latest campaign, ‘Reethym Of Lite’. The event, held in New York’s Escape Space, was attended by some of music’s elite including, Busta Rhymes, Diddy, Pharrell, Beyonce, Noreaga & Alicia Keys and was the perfect environment to welcome new Creative Director, Swizz Beatz, to the brand.

Reebok inspired cocktails were on the bill, courtesy of Hennessy Black, and guests were treated to performances by Kamikaze creator Beatz alongside special guest Lloyd banks.

Judging by the photos from the night and new TV ad ‘International Party’, we’re expecting big things this year from both Reebok and Swizz.

Shout out to Sneaker Freaker and Freshnessmag for the snaps.