With the launch of our exclusive adidas Originals x Cream collaboration going down a treat, we reached out to Cream’s Head of PR & Communications, Gill Nightingale, to get a look back on the clubbing institution’s history from somebody from the inside.
Keep on reading to check it out….
“Saturday 17th October 1992, the doors of Cream @ Nation in Liverpool opened for the first time, welcoming 424 up for it party heads and unknowingly changed clubland forever, setting the blueprint for dance culture as we know it today.”
“Cream soon grew to attract over 3000 people every week from around the UK and beyond. It became a rite of passage for young clubbers who saw it as a lifestyle and not just a source of entertainment. In 1996, John Moores University carried out a survey which indicated that 70% of all new students chose to study in Liverpool so that they could attend Cream.”
“In 1997, the world’s biggest DJ Paul Oakenfold became Cream’s exclusive resident. a major coup for the club. He remained as a resident for 2 years, performing in the Annexe and the Courtyard and left a legacy that exists still to this day.”
Creamfields 98 Poster
“Buoyed by the growth of the brand Cream decided to stage a large scale outdoor event, and in 1998, Creamfields was launched into the UK festival market, attracting over 25,000 people to its inaugural one-day event. It has now grown to a 4-day camping behemoth, featuring over 300 artists across 30 stages and attracting sell-out crowds of 70,000 every year to its flagship event in Cheshire, UK,
“Over the last 20 years, Creamfields has gone on to become one of the world’s biggest electronic music festivals and has successfully established itself globally with the festival staged in Spain, Czech Republic, Chile, Peru, Malta, Brazil, Ibiza, Romania, Poland, Russia, Uruguay, Australia and Argentina to name a few.”
Eric Prydz at Steel Yard
“Cream prides itself on nurturing new and emerging talent, giving them a platform to perform, many of which have gone on to become some of today’s most influential artists,
“Never ones to rest on their laurels, Cream has gone from strength to strength and demonstrated its ability to stretch beyond its beginnings, building its reputation on delivering innovative, revolutionary experiences for electronic music fans around the world. And as well as Creamfields, Cream has delivered groundbreaking shows such as Steel Yard, Cream Classical, Cream Classical In The Park and touring clubs globally.”
“Cream’s is a story which has touched millions, changing the lives of the people who work there; its loyal fanbase who religiously attended week in week out, and the DJ’s who performed. Trailblazers in their field, Cream has become one of the most instantly recognisable youth brands in the world, few do it better, and its success is down to the fact that it has remained true to its original ethos… it will always be about the music, the fans, an epic sound system and the incomparable atmosphere that only happens when Cream throw a party and we can’t wait for the next one!”