2020 has seen us collaborate with adidas Originals countless times in celebration of our 20th anniversary, and to round of this year’s celebrations, we’ve put together a three-way collaborative project with adidas Originals, and clubbing pioneers Cream – which in, our humble opinion, is arguably the best of 2020.
Download the size? launches app to enter the raffle – live 24.12.20
If you’re unfamiliar, Cream has sat as one of the most instantly recognisable youth brands and as a global leader in the electronic music market since the early ’90s. It was founded in 1992 by James Barton, Andy Carroll and Darren Hughes, and started its life as an underground club night in Liverpool; the nights quickly turned the city into one of the most famed destinations for dance music with superstar DJs Pete Tong, Paul Oakenfold and The Chemical Brothers regularly appearing.
Cream has been synonymous with Liverpool since its inception, and with this in mind, we’ve chosen the Training PT as the feature style for our collaborative release – a shoe beloved and associated with the city.
We flicked through Cream’s archive for design inspiration and picked out a few classic promotional flyers to bring a ’90s dance-inspired aesthetic to the Training PT’s colour palette. We’ve opted for a premium cream leather base – well, how could we not? – and patterned the pair with vibrant hits of baby blue, burgundy, green, orange and yellow across the 3-Stripes and distinctive circularly patterned midsole.
The Training PT isn’t the only thing we’ve worked on though, we’ve also dreamt up an exclusive apparel and accessories collection to complete the capsule.
An iconic adidas Originals Firebird tracksuit nods to the 90s dance culture explosion and boasts alternate coloured adidas three-stripes, to complement the design of the Training PT. Sitting alongside the tracksuit, a soft cotton tee celebrates the collaboration with both adidas Originals and Cream branding, and we’ve also put together a co-branded bucket hat for a full ’90s inspired look.
Keep an eye on the size? blog and our social channels for more information on the size? x adidas Originals x Cream capsule’s release…