Throughout the year we’ve treated you to a series of exclusive releases, and now it’s time for us to introduce you to the Air Max 95 ‘20 for 20’ – a celebration of our twenty-year strong relationship with Nike.
Dropping on this year’s Air Max Day (26th March), our Air Max 95 is made up of design elements from 20 of our exclusive Nike releases from over the last 20 years. All of which pull together to create a bold new colourway that commemorates and commends our history and community.
To launch the new shoe, we’ve uncovered the stories encapsulated in this special anniversary drop, reuniting with some of the key players who’ve lived size? and Nike’s relationship.
Designers, artists, consumers, illustrators, writers, critics, DJs, store staff – for this campaign we’ve reached to out our global community, using the Air Max 95 ’20 for 20’ as a starting point for uncovering their memories of the past, musings on the present, and visions for the future.
Our exclusive Nike Air Max 95 ’20 for 20′ will be available on Thursday 26th March – aka. Air Max Day – from selected size? stores and from our all-new size? Launches app (links below). The shoe is £190 and available in men’s and women’s sizes.