The North Face Spring/Summer 18 Lookbook
The North Face was founded and created by hiking enthusiasts Douglas and Susie Tompkins in the 1960’s. The couple first opened a small outdoors and mountaineering store, which would later evolve into what we now know as one of the most important adventure brands in the world. Through the decades, The North face has led the way in outerwear construction and influenced how we look at technical clothing on the whole. As with many brands which start off with functionality at their heart, The North face is a brand that has slowly transcended culture over the past 60 years. From its early years as a specialist in outdoor and climbing wear, we’ve seen it make an organic transition from the mountain top to the inner-city. The technical considerations behind each garment were also visually appealing, and style became a defining, attractive factor for those who sought out some of the most coveted jackets. Re-appropriated by various sub-cultures (most notably Hip Hop during the golden age of East-Coast) The North Face found a new spiritual home amid a crowd it was never initially targeted towards. With a new generation at the helm who are constantly collaborating with new-age innovators to help maintain energy around the products, as well as embracing their rich heritage, The North Face continues to influence the world of modern streetwear. To begin the year, The North Face have produced another strong collection that draws upon some of their most iconic pieces of outerwear. The new range looks back at the celebrated 'Fantasy Ridge' jacket from the 90's, coining it's named from one of the last great ridges on Everest to be conquered. The collection includes classics such as the 1985 Mountain Jacket, 1990 Mountain Jacket, Mountain Quest, and an extra selection of heavyweight basics baring the iconic half dome logo. The North Face Fantasy Ridge collection is now available online and in selected size? stores, with more jackets expected to arrive throughout March.