One of the first names that comes to mind when you’re looking for outerwear guaranteed to withstand the elements, The North Face is a brand steeped in history, with performance lying at its core. Created by Doug and Susie Tompkins in the 1960’s, the brand stemmed from a love of the great outdoors themselves. Trekking through the landscape is not always the easiest of feats, and you’re always advised to carry the best gear possible to ensure a safe and comfortable journey. The product range produced by the brand over the decades has consistently delivered, helping explorers trek to the depths of the arctic, and up the flattest cliff faces known to man.
At the heart of the brand, and celebrating it’s 25th Anniversary this year, is the iconic Nuptse Jacket, a lightweight Puffer filled with responsibly sourced Goose Down to keep you warm in the coldest of climates. It’s signature black colourway has found it’s way off the mountains and onto the backs of more of a casual wearer. From its introduction in 1992, it struck a chord with the hip hop community around the globe. Much in the way other outdoor brands were adopted in a similar way, it’s utility driven garments were the perfect products to run around the streets with at night.
Celebrating the jackets significance on a global scale, we worked with The North Face and creative agency Sid Lee to show the diverse range of wearers and finding out how they first came about discovering the brand. Mountaineer David Gottler explained the jackets functional uses out in the wilderness while DJ’s Teki Latex and Ikonika like how such a larger than life piece can be rolled up, packed up, and taken across the globe with no issues. Collector Joey Ones’ love for the brand came from a style viewpoint at firts, but he now appreciates the practical aspect of each item in his stash, and vintage shop owner Rich Gill discusses Nuptse’s timeless aesthetic; even 25 years on it still looks just as good as it did on the mountains.