adidas x Stella McCartney Ultra Boost & Pure Boost
adidas once again in a continuation of her namesake seasonal collection. This time around she's put her spin on the technology of the moment and created a pack of shoes that elevates Boost from its performance origins into the world of fashion. The first element of the pack is McCartneys interpretation of the Ultra Boost. Sitting on top of the regular midsole unit, the upper has been transformed from the standard performance level Primeknit into a softer, glitter fuelled weave. The advantages of Primeknit allow for different panels to be created using different knitting patterns, improving both comfort and aesthetics. The Ultra Boost is available in two colourways, a clean black & white option with salmon touches throughout, and then this 'Holy Grail' dubbed version, complete with a gold knit upper and copper accents. The second part of the pack remixes the Pure Boost, which by nature is a much simpler silhouette compared to the Ultra Boost with it's flatter foam midsole and minimal upper. The paneling and lace section on this McCartney version have been replaced with a flexible neoprene upper which can be fastened up using a single strap that winds from left to right across the toebox. The details across the upper seem to reference previous adidas training shoes from the archive such as the minimal side stripe branding from the EQT Racing, and subtle heel embossing that harks back to the ZX Series. Also available in two vibrant colourways, the first toned down black number features red hits alongside a flower print upper that lies underneath the straps. It's partner is suited up with more of a modernist look with vivid pastel colour blocks setting each panel apart from the next. The adidas x Stella McCartney collection will be available online and in our size? for women flagship store in Manchester on Friday 15th July, with the Pure Boost priced at £132, and the Ultra Boost priced at £180. Look out for links posted at 8am over on our Twitter that will take you directly through to the products.