adidas Originals present their new 'Neighbourhood' Concept, which strives to strengthen the bond between the brand and the consumer and undoubtedly enforce their status as the pioneer throughout the streets. The concept encapsulates the raw energy and ideology of the streets, utilising specific materials to turn the store into an epicentre for the community.
We are proud to announce that the 'Neighbourhood' Concept will be implemented into the new size? Leeds store for its adidas Originals space. We are equally proud that this will be the first store in the UK to have this concept.
The store opens next Friday (8th August) with a special launch event on the Thursday (7th August) being held in the space itself. Head over to our dedicated Leeds Vs Hamburg
blog post for more details regarding this event.