Sneaker Freaker celebrates 20 years of the Instapump Fury

At the start of the year, Sneaker Freaker got the chance to go behind the scenes of the Reebok Instapump Fury at one of largest cities in China’s Fujian Province. Whilst Reebok continue their ongoing 20th anniversary celebrations of the Instapump Fury, we’ve been given a closer and more in-depth look into what makes this silhouette as a ground-breaking today as when it was first released.

Following on from the teaser shots previewed at the start of the year, Sneaker Freaker now showcase the beloved Reebok Instapump being made right in front of their own eyes. Not only did they witness the rare experience that only a handful of outsiders have ever been invited to watch, the Sneaker Freaker crew spoke to both of the initial designers about how the iconic design has stood the test of time.

Check out the short video below for an access all areas look behind the scenes and the original colourway available online HERE.