LA based Shepard Fairey started his multimedia assault on the senses in 1989.
Not content with just setting up in towns across America, Shepard began printing his designs onto clothing – T-shirts in particular – causing his Obey brand to explode into a worldwide phenomenon.
These T-shirts – and later his entire collection – became another platform onto which Fairey could project his message and ideas. His designs are often political, ranging from critical appropriations of cultural political situations to using colour schemes of Soviet-style propaganda and they have now become synonymous with the brand.
In this short video, Shepard talks about the beginnings of Obey and his early connections the fast evolving skate scene.
Check it out below & view our current Obey collection here.