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Lo-Lifes: It’s all about the RL swag…

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Polo by Ralph Lauren was originally intended for the preppy yacht-and-tennis set. In the 80s and 90s, however, it was discovered by fashion-forward folks in the projects of Brooklyn who began obsessing over it and boosting it from stores in mass quantities, creating one of the most incongruous subcultures of the last three decades. They called themselves the Lo-Lifes. Check out the full article on Vice for the full interview and more shots…
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