To runners it’s a Y2K bringback, to others it’s the new runner on the block. New Balance’s 740 combines retro sensibilities with a touch of heritage and it’s about to get the size? exclusive treatment. Whether you’re rekindling with the once cult favourite or getting to know it for the first time, the 740 is about to become your new go-to. 

There’s a lot to admire in hand and on foot with this one. Angular trims and metallic overlays of purple and blue take this everyday, wearable shoe into a new contemporary space. But peek closer, and the NB genetics are all there: knit mesh uppers provide the sporty look that’s morphed into a city-friendly style, segmented soles, a streamlined design and a focus on comfort – all honouring the silhouettes 2000s haydey design. 

Made to be worn into the ground, the pair are mounted on ABZORB soles delivering long-lasting comfort from 7:40am to 7:40pm. A sticky outsole and ‘N’ labelling round out the design to finish. 

The New Balance 740 size? exclusive will be launching at size? soon. Keep your eyes peeled.