Nike has taken a deep dive into their archives to reimagine the Zoom Vomero 5 this year. With its initial release back in 2010, the silhouette quickly gained notoriety thanks to its lifestyle appeal and complimentary fabrication of mesh and leather uppers doused in a variety of hues. 

In line with its release, we caught up with London-based content creators Maria (@marianthe.z) and Kay (@kshitij.bhatia), who have a love for the creative fields of filmmaking and photography, and are also Fashion Marketing and Accounting graduates. They focus on building their social media profiles with interests particularly in and around the streetwear and fashion scene, inspired by early 00s culture – something we see in abundance in the Zoom Vomero 5. 

Dissecting the silhouette, we see 3M reflective accents on the heel counter and mudguard adding further depth to the futuristic aesthetic while Beaverton heritage is retained in the form of Swoosh insignias. Offering optimal comfort with Cushlon foam-injected midsoles and sticky grip underfoot, it’s no surprise that Maria and Kay are always on the move cutting around London town in the Zoom Vomero 5 finding new places and spaces to hang out.

No matter where they’re shooting content, Maria and Kay find inspiration in the culture around them, whether it’s in Shoreditch’s creative, hedonistic playground or Soho’s vibrant neighbourhood. Most of their content is shot on old cameras from the 2000s to put their own unique spin on creating content. Their style has a “futuristic streetwear” aesthetic mixed with an injection of the Y2K fashion movement which goes hand in hand with the Vomero’s roots and richly textured look that fuses futurism with nostalgia. 

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