Represent your team with New Era

Whatever your team, represent them with New Era. Delivering sporting excellence for over one hundred years, the Buffalo-based American brand dates back to 1920 and has been delivering the goods ever since – perhaps most renowned for their team-celebrating headwear. The label can also be credited with producing one of the most recognisable accessories we see in both sports and lifestyle wearing today; the baseball cap. Since it’s introduction in the 1930’s, the cap has become firmly integrated as a mainstay component in countless rotations around the globe, putting New Era on the map when it comes to sporting apparel.

The official provider of Major League Baseball caps, New Era is also the one-stop-shop for branded garments and accessories – super well made, and supremely comfortable to wear. Since being the supplier for MLB caps, the brand has gone on to deliver scores of apparel, headwear and collabs over the decades, to fans, followers and lifestyle wearers alike.

Now, New Era has expanded into the NBA and NFL, too; there’s a reason their logo is so recognisable. Whether it’s the Phillies, Yankees or Dodgers who have your allegiance, you can display it with countless hoodies, caps, sweats and statement-making layers, all by New Era.

Shop our selection of New Era here.