size? series: a celebration of size? Brighton by Brighton University
To celebrate the reopening of our size? Brighton store, we have asked a group of students from the city to re-imagine our '?' insignia in another instalment of size? series.
Introduced in 2017, the size? series reached out to a whole host of creatives who re-interpreted our famed ‘?’ insignia in their individual artistic style. It allowed the creatives to showcase how their minds tick, by having a simple brief to work off.
A lot of creativity and effort has gone into each contribution; as well as visuals, each student has given an in-depth insight into their design process and inspiration for their designs. Have a read below...
"For this project, I tried to recreate my time spent in Brighton with my friends. I found a picture of us hanging out on the basketball court, so I used that as a starting point because I feel that the basketball court is a very good representation of Brighton's positive energy, freedom and being a colourful city in all aspects. After that, I created prints that are inspired by pictures I took when I was in Brighton and added an element of size? in their iconic '?' logo, as well as the trainers that I have bought from size? Brighton as an extra layer on top of the print."
Joshua Samuels (3D question mark)
"When blending the influences of Brighton and size? together in a project I didn't need to look further than size?'s growing sustainability & community-focused ethos, which aligns itself with everything I love about Brighton - a focus on helping the environment, society and the arts. I cut up old damaged clothing found in charity shops in the local area. The upcycling of old clothes is representative of the environmental focuses of size? and Brighton, while the people that used to wear these garments and the numerous designers that have had their clothes transformed into something new represent the community and arts of the cultural hub that is our city."
"A lot of the photography informing, documenting and showcasing my graduate collection was captured in the streets and among the people of Brighton. As a part of this collaboration with size?, I collaged my own photography and collection lookbook shoot into their signature question mark. A few iterations of this collage were made and then turned into a revolving GIF which runs over the top if some live footage from the lookbook shoot. I made the soundtrack industrial and mechanical sounding, to accompany the more industrial and architectural imagery in the collages, this is also a nod to Brighton in general."
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