Nike continues to ‘Move to Zero’ with the Air VaporMax 2020 Flyknit
Nike has never been one to shy away from tinkering with their already ground-breaking designs, and this season the Air VaporMax is the latest model to receive an eco-friendly update.
Landing as part of the brand’s ‘Move to Zero’ initiative, the Air VaporMax 2020 Flyknit touches down with at least 50% recycled content by weight, meaning every element – from top to bottom – has been redesigned in greener fashion.
Aesthetically, for the first time since its introduction in 2017, the Air VaporMax 2020 boasts a newly-designed sole unit. This time around, it’s built with a singular, tapered Nike Air unit from heel to toe, making it a little bit lower than previous VaporMax models, yet increasing the comfort and ride.
One of the other key features is its all-new FlyEase lace-system: a toggle at the back of the runner that tightens with an easy outward pull. With the ease of taking off and putting on in mind, the FlyEase system features a one-handed lock and release mechanism for quick and simple foot security that’s dedicated to Nike’s commitment of ‘making shoes easier for everyone.’.
On to the FlyKnit yarn now, and the futuristic runner continues the eco theme with a knit that’s built with 67% post-industrial recycled content by weight. In turn, this means each pair boasts slightly different colour variations than the last – ‘perfectly-imperfect’ as Nike puts it.
You’ll struggle to find an element not made up with at least a fraction of recycled waste: the TPU heel clip features around 60% recycled TPU, the sockliner is at least 50% recycled, the tongue 80% and the outsole built from Nike Grind rubber.
It’s sustainable, it’s suave, and it’s a glimpse into the footwear of the future. Another top-notch Nike innovation.
Shop our Nike Air VaporMax collection online now.