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Introducing: Reebok’s all-new Zig Kinetica Concept_Type 1

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Reebok Zig Kinetica Concept_Type1 WHITE / BLACK / LUNAR BLUE

Reebok has never been one to shy away from pushing boundaries. Over the years the brand has constantly remained at the forefront of footwear innovations - DMX cushioning and the InstaPump Fury to name a couple - and now we're being treated to the next evolution of underfoot cushioning. Introducing the Zig Kinetica System.

Designed to make the most of kinetic energy-return and push the limits of what's possible, the all-new cushioning creation fuses together three main components - a Zig Energy Shell, Zig Energy Bands, and Floatride Fuel.

Keep on reading, and we'll break down how it all works…

Reebok Zig Kinetica Concept_Type1 WHITE / BLACK / LUNAR BLUE on foot
Reebok Zig Kinetica Concept_Type1 WHITE / BLACK / LUNAR BLUE on foot sidewall

Harking back to Reebok's zig-zag midsole from the early '00s, the Zig Kinetica sole unit energises your every step with its Floatride Fuel foam cushioning. Keeping it compressed, a Zig Energy Shell surrounds the foam to improve stability and channel the energy-return into your next step. Lastly, Zig Energy Bands on the outsole extend and contract to propel you forward.

Onto to the uppers - created by Garbstore's Ian Paley - the pair’s intricate, deconstructed design consists of breathable micro-vent mesh and felt-like synthetic fabric overlays for lasting comfort. Painted in two bold palettes inspired by the heat map of kinetic energy flow, both iterations feature a buckle strap over the laces to lock your foot firmly in place.

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The Reebok Zig Kinetica Concept_Type1 is out now.

Reebok Zig Kinetica Concept_Type1 WHITE / BLACK / LUNAR BLUE
Reebok Zig Kinetica Concept_Type1 SAND STONE / BLACK / EMERALD model shot
Reebok Zig Kinetica Concept_Type1 SAND STONE / BLACK / EMERALD
Reebok Zig Kinetica Concept_Type1 SAND STONE / BLACK / EMERALD on foot shot

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