For The First Time In 15 Years – The Air Jordan 4 Retro ‘Cool Grey’ Returns

Air Jordan 4 Retro 'Cool Grey'

Nowadays we’re spoilt for choice when it comes to colourways. New makeups of our favourite silhouettes drop week in week out, but back in 2004, it was a different story. New colour schemes were scarce and the same palettes were often recycled with new iterations – so when Jordan broke the mould in 1989 with the coveted ‘Cool Grey’ iteration it’s fair to say it went down pretty well.

Returning in a like-for-like reissue, the Air Jordan 4 ‘Cool Grey’ retains all of its older sibling’s subtle details. Cool grey nubuck makes up the uppers, with a glimmering chrome Jumpman emblem sitting on the heel and hits of Maize Yellow decorate the tongue branding, Air bubble and outsole. Unlike the ’89 OG – and the recent Air Jordan IV ‘Bred’ reissue – the Air 4 Retro swaps the usual plastic ‘Winged’ side straps for complimentary nubuck panels in the same grey hue, rounding the silhouette off nicely.

Air Jordan 4 Heel Counter

Here’s another little nugget of info for you: the ‘Cool Grey’ palette originally made its debut 3 years earlier on the brand’s Air 6 model. Designer Gentry Humphrey drew influence from Nike’s Air Max 95, switching up the runner’s successful earthy grey makeup and transferring the Air Jordan 6 for the basketball consumer.


The Air Jordan 4 Retro ‘Cool Grey’ is out now, priced at £100 (women’s) and £165 (men’s).

Air Jordan 4 Retro 'Cool Grey'
Air Jordan 4 Cool Grey Tongue Emblem

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